Many things surrounding AI are exaggerated, but one trend is definitely here: more and more people are looking for answers in genAI platforms like ChatGPT, Perplexity, Mistral AI, and others. What does this mean for businesses? Well, now, in addition to already classic channels like search engines, Google Ads, and social media ads, there is another channel you can profit from.
(more…)Sustainable marketing
Marketing blog for B2B and B2C
-
-
The Meta Marketing Summit Online 2025 turned out to be a particularly insightful event — and not only for professionals actively running ads on Facebook or Instagram.
Why should marketers beyond the Meta ecosystem pay attention?
Because Meta is often a pioneer, and what it deploys today is very likely to shape how other social media and advertising platforms operate tomorrow.One topic clearly dominated the discussions: ASC — Advantage+ Sales Campaigns.
(more…)